A social first campaign that encouraged people to get away from their phones and get closer to their loved ones, partnering with Earth Hour.

After releasing messages on X and Instagram, we created and seeded a promotional film. It got over 60m views.

Durex had 260m engagements online, 300m PR impressions, and over 1.5bn total impressions.

Recognised at Cannes

ROLE: Creatives.